img - cover of the Pinnacle Oak project

Client Project|Whistle Clean Australia

Redesigning a Cleaning Company’s Website with Intuitive Design and Optimised SEO

Quick Look

Pinnacle Oak represents the finest quality products in the Australian wine industry, offering exceptional sales and customer support. As the exclusive agent for renowned cooperages like Tonnellerie Sylvain and Tonnellerie Meyrieux, Pinnacle Oak caters to the needs of experienced winemakers. This project focuses on developing a compelling website to attract global clients and enhance brand recognition.

|Timeline
Jun 2024, Australia
(4 weeks design sprint)
|Responsibility
Information Architecture Usability TestingResponsive DesignBranding
|Tool Used
Figma, Figjam, Slack, Google Meet, Otter.ai
|Read Time
5 Minutes

Problem Statement

Overcoming Trust Issues with New Cooperage Representation

Winemakers are hesitant to trust the new cooperage agent due to a lack of trust established by the previous one. The challenge is to understand their specific needs, demonstrate how premium barrels can meet those demands, and foster long-term, trust-based relationships.